Privacy Policy

Fast Lane Chicago Last updated: July 14, 2026

Introduction

Fast Lane Chicago ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have — whether you're visiting our website, signing up for Race Alerts, booking a session, or receiving texts or emails from us.

By using our site or signing up for our alerts, you agree to the practices described here. If you don't agree, please don't provide us with your information.

Information We Collect

Information you give us directly:

Name, email address, and phone number when you fill out a form on our site (such as the Race Alerts signup, contact form, or a booking/reservation form)
Payment and billing details when you purchase tickets or book a session, processed through our third-party payment provider
Any messages or content you send us directly (email, text, contact form, etc.)

Information collected automatically:

We use Google Analytics to understand how visitors use our site. This may include your IP address, browser and device type, pages visited, and how long you spent on them
Standard technical data collected via cookies (see "Cookies & Analytics" below)

How We Use Your Information

We use the information we collect to:

Send you Race Alerts and event notifications by email and/or text message
Process bookings, ticket purchases, and payments
Respond to questions or requests you send us
Understand and improve how people use our site and events
Meet legal and accounting obligations

We do not sell your personal information.

We do not transfer, sell, share, or disclose consumer data collected for SMS registration to any external organization for any purpose other than the secure operation of our messaging service.
We do not transfer consumer data to third parties based on consent for unrelated purposes.
We maintain internal access controls, contractual restrictions, and security safeguards to prevent unauthorized sharing of user data.

By opting in, you agree to receive appointment reminders and customer support text messages from Fastlane Chicago.

Message frequency varies. Message and data rates may apply.

Text Messaging (SMS) Program

If you opt in to receive text messages from us, this section applies in addition to the rest of this policy. We use Grasshopper as our service provider to deliver the Messaging Service.

SMS Messaging Terms and Conditions

By providing your mobile phone number and opting in, you consent to receive recurring informational/conversational and marketing SMS and MMS messages from Fast Lane Chicago.

Informational/Conversational messages may include responses to customer inquiries, booking confirmations, scheduling updates, session reminders, event-related updates, and customer support.

Marketing messages may include race alerts, event announcements, discounts, special offers, and other Fast Lane Chicago promotions.

Message frequency varies. Message and data rates may apply. Reply STOP or CANCEL to opt out. Reply HELP for help.

Consent to receive promotional/marketing messages is not a condition of purchase.

Collection: We collect the phone number you provide when signing up for text alerts. If you text us, we also collect your message history and the content of those messages.

Use: We use this information to deliver, maintain, and support the Messaging Service, and to improve and personalize your experience with it.

Sharing: We do not sell your phone number or messaging data. We may share it only:

With service providers who help us deliver the Messaging Service (e.g., our texting platform, carriers)
When you've consented to it
When required by law, to enforce our agreements, or to protect our rights, safety, or property

Your SMS opt-in and consent status is never shared with third parties for purposes unrelated to delivering our text program, and is never used for unrelated marketing.

Retention: We keep your information for as long as you participate in the Messaging Service, or as needed to meet legal obligations and resolve disputes.

Opting out: Consent to receive texts is never a condition of purchase. You can opt out at any time by replying STOP or OPTOUT to any message. For help, reply HELP or email zane@fastlanechicago.com.

Cookies & Analytics

Our site uses cookies and similar technologies (including through Google Analytics) to remember preferences and understand site traffic. You can control or disable cookies through your browser settings, though some site features may not work properly if you do.

How We Share Information

Beyond the SMS-specific sharing described above, we may share information with:

Service providers who help us run our business — our website platform (Wix), payment processor, and analytics provider (Google)
Legal and safety purposes — if required by law, to respond to legal process, or to protect our rights, property, or safety, or that of others
Business changes — if Fast Lane Chicago is involved in a merger, sale, or transfer of assets, your information may be transferred as part of that transaction

We do not share your information with third parties for their own independent marketing purposes.

Data Retention

We keep your information for as long as needed to provide our services, communicate with you, and meet legal, accounting, or reporting requirements. When it's no longer needed, we take reasonable steps to delete or de-identify it.

Your Privacy Rights

You can:

Unsubscribe from marketing emails using the link in any email
Opt out of texts anytime by replying STOP
Contact us to ask what information we have about you, request corrections, or request deletion

California residents: Under California law (CCPA/CPRA), you have the right to know what personal information we've collected about you, request its deletion, and opt out of any "sale" or "sharing" of personal information (we do not sell personal information). We won't discriminate against you for exercising these rights.

Residents of other states: Depending on where you live, you may have similar rights under your state's privacy law. Contact us using the details below and we'll do our best to accommodate your request.

Children's Privacy

Our site and services are not directed at children under 13, and we don't knowingly collect personal information from children under 13. If you believe a child has given us information, please contact us and we'll delete it.

Security

We use reasonable physical, technical, and administrative safeguards to protect your information. No method of transmission or storage is 100% secure, so we can't guarantee absolute security.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have questions about this policy or want to exercise any of your rights, reach out:

Fast Lane Chicago Email: zane@fastlanechicago.com Phone: (773) 417-0787 Chicago, Illinois